A man smiling directly at the camera with "MATT COLLIER U.S. ARMY VETERAN" text overlayed on a dramatic scene of paratroopers.

The ad features a split screen. On the left, a man named Matt Collier is shown smiling. On the right, various scenes are displayed: paratroopers descending from the sky, a street scene with a theater marquee, a portrait of a younger man, President Obama speaking at a podium, and two men in a gym setting. The pacing is quick, with rapid cuts between scenes. The ad ends with a shot of Matt Collier in front of an American flag.