A close-up of a medical monitor displaying vital signs.

The ad opens with a close-up of a medical monitor displaying vital signs, then transitions to a mother holding her newborn baby in an incubator. The scene shifts to a close-up of the baby's hand being held by an adult hand. Text appears on screen. The ad then shows a toddler playing with a baby on the floor, followed by a mother and baby cuddling. The final scene shows the March of Dimes logo and website.