The opening shot of a tiny premature baby with medical tubes and the text "1 in 10 babies" immediately evokes concern and curiosity.

The video opens with a close-up of a newborn baby wrapped in a blanket, with medical tubes attached. Text overlays "1 in 10 babies". The scene transitions to another premature baby in an incubator, with the text "1 in 10 babies are born too soon". It then shows a mother holding a newborn, followed by a mother holding twins. A montage of people walking in a parade with strollers and babies is shown, with the text "March of Dimes". The video continues with images of premature babies and mothers, interspersed with text about the March of Dimes' work. The final scenes show a mother holding a healthy baby and then a graphic with the March of Dimes logo and a call to donate.