The initial appearance of the JustGiving logo and the text "RAISE MONEY TO HELP YOUR CHANGE SOMEONE'S LIFE".

The ad opens with the JustGiving logo on a purple background. Text appears on screen: "RAISE MONEY TO HELP YOUR CHANGE SOMEONE'S LIFE". Interspersed are images of a family with a dog, a girl in a wheelchair with a dog, and a family walking outdoors. The ad concludes with the JustGiving logo and text: "START RAISING MONEY". The pacing is quick, with text and images appearing sequentially.