The initial text overlay "MOST POLITICIANS DON'T KNOW ANYTHING ABOUT SERVICE" paired with the image of a church.

The ad opens with a shot of a white church with a steeple and stained-glass windows. It then transitions to a series of close-ups of two men, Mike C. (a Coast Guard veteran) and George A. (an Army veteran), speaking directly to the camera. The final scenes show Graham Platner on a boat and then a close-up of his face, with text overlays indicating his name and political affiliation. The editing is relatively quick, interspersing talking heads with action shots.