The split-screen visuals and the direct question "Are Chip Keating and Charles McCall related?"

The video is a split-screen advertisement featuring two men, Chip Keating and Charles McCall. The pacing is rapid, with quick cuts between different scenes. The first part shows the two men in suits, with text overlay asking if they are related. Then, it shows Keating speaking outdoors, with text about him sitting on a hospital board that provided sex change operations to minors. Next, McCall is shown speaking, with text about him voting to send tax dollars to that hospital. There are brief, blurred shots of a doctor and a child in a hospital bed. The video then shows Keating in front of a building, with text about his hospital bragging about helping underage kids transition. Finally, McCall is shown speaking in front of a government building, with text stating that Charles paid for it with taxpayer dollars. The ad ends with both men shown, with text stating they are not brothers, and then calling them 'Woke. Liberal. Wrong.'