The 988 Suicide & Crisis Lifeline logo and the direct address from Dr. Sarah Banks.

The ad opens with a woman, Dr. Sarah Banks, speaking directly to the camera in an office setting. She is identified by on-screen text as the Public Health Services Director for Haywood County. The scene then shifts to a man and woman walking outside a building, followed by a close-up of the man speaking. Finally, the ad shows a phone screen displaying the 988 Lifeline website, and then returns to the man speaking directly to the camera in an office. The pacing is moderate, with quick cuts between speakers and scenes.