A man in a suit working at a desk with a lamp.

The ad opens with a man in a suit working at a desk, with a lamp and some objects. Text appears on screen, and the scene transitions to a close-up of a glass of water. Then, a hand is shown painting a watch. The man from the beginning is shown again, looking thoughtful. He is then seen in an elevator with another man, who gestures. The scene shifts to a group of men in a meeting, looking at a watch. A hand types on a typewriter. An aerial view shows a race track with cars and a crowd. Two men walk together, one in a suit and the other in a racing suit. A man in a suit looks on as a race car passes. Another man looks through binoculars. A man is shown looking distressed at a table. Silhouettes of people are seen in a large hall with flags. A man speaks animatedly. A group of men are seen celebrating. A young girl looks surprised. A car's dashboard is shown. A man in a jacket stands by a car. A man stands on a balcony of a building. A race car speeds by. A man in a suit walks with a briefcase. A close-up of a watch. A man in a suit sits with his hands clasped. A close-up of car tires on a road. A woman in a racing suit looks forward. A watch face is shown. The ad ends with the IWC Schaffhausen logo.