The initial text "VAI DIZER QUE ESSE #TÁPAGO NÃO SAI BARATO?" (Are you saying this #IsItPaid isn't cheap?) is a provocative question that grabs attention.

The ad opens with a yellow background and the Smart Fit logo. Text appears asking if something is expensive. The scene then transitions to a gym interior, showing various exercise machines and people working out. A woman uses a leg press machine, and a man uses a Smith machine. A yellow sign with the text "SEM DESCULPAS" (No Excuses) is overlaid on the footage. The final segment shows a promotional offer for the first month at R$ 9.90, valid until March 3rd, with a "SAIBA MAIS" (Learn More) button. The Smart Fit logo appears again at the end.