The young woman's exaggerated disgusted reaction to the chicken.

The ad opens with a family sitting at a dining table, eating fried chicken. The camera then focuses on a young woman who makes a disgusted face after tasting the chicken. Text overlays appear, reading "FAMOUS" and then "FAMOUS LAST WORDS". The scene shifts to a close-up of hands in black gloves tossing flour, creating a cloud of dust. This is followed by a dramatic slow-motion shot of fried chicken pieces flying through the air. The family is shown eating again, and the ad concludes with a shot of the Lee's Famous Recipe Chicken meal and logo.