The initial question "FEEL GOOD TO HAVE THE RIGHT GEAR FOR THE JOB?" accompanied by the visual of the equipment and a worker.

The ad opens with a man in safety gear standing next to a large green piece of equipment, possibly a cherry picker. Text overlays the scene. The scene then transitions to an exterior shot of a Kennards Hire store, with various equipment like orange machines and trolleys visible. People are walking around the store, and vehicles are parked outside. The overall visual style is bright and professional.