The initial shot of the woman lying by the pool with the prominent brand name.

The ad opens with a close-up of a woman lying by a pool, with the text 'EUROPEAN WAX CENTER' overlaid. It then transitions into a montage of various body parts (legs, shoulder, face, eye, torso, armpit, lips) and close-ups of the woman, interspersed with shots of the pool. The pacing is quick and cuts between different body parts and the woman's face. The ad ends with the European Wax Center logo and website.