The initial European Wax Center logo and the question 'WHO'S HOT, SUNKISSED, AND SMOOTH ALL OVER?'

The ad opens with the European Wax Center logo on a black background. It transitions to a series of close-ups of women's legs and bodies, often in swimwear, with text overlays. The pacing is quick, interspersing images of sun-kissed skin with text about being hot and smooth. The ad concludes with the logo and a call to action.