Close-up of glistening, perfectly grilled chicken.

The ad opens with a close-up of glazed chicken on a grill, followed by shots of potatoes being washed, french fries being seasoned, and a cup with the El Pollo Loco logo. It then shows macaroni salad being prepared and a taco being assembled with chicken and sauce. Finally, it features a whole chicken on a plate, with a fork lifting a piece, and then a close-up of chicken wings flying against a purple background with the El Pollo Loco logo.