The prominent display of the number '10' and the phrase 'Je hebt nog 10 dagen' (You have 10 days left) creates a sense of urgency.

The video opens with the Zorgkiezer logo and the number 10 on a blue background. Text appears, stating 'Je hebt nog 10 dagen om over te stappen van zorgverzekering.' (You have 10 days left to switch health insurance). The screen then transitions to show the Zorgkiezer logo again, with the tagline 'Vergelijk. Kies. Bespaar.' (Compare. Choose. Save.) and a yellow button with the text 'Ga naar zorgkiezer.nl' (Go to zorgkiezer.nl). The final frames show the logo and tagline with the button, with no significant changes.