The question 'Are you a small business?' directly addresses the target audience.

The ad opens with a teal background and the ZENSURANCE logo, followed by the text 'Are you a small business?'. It then transitions to show a smartphone displaying various insurance offerings for different small businesses like painters, pool maintenance, food trucks, and professional cleaners. The phone screen also shows a 'Free Quote' button. The background features a wavy teal graphic. The ad concludes with a screen showing 'Get a free quote at zensurance.com' and a 'Free Quote' button.