A man in work clothes standing next to a pickup truck, opening the conversation with "If you're a small business owner, then you need to hear this."

The video opens with a white pickup truck parked in a driveway. A man in a plaid shirt and work boots is standing next to it. He walks to the back of the truck, opens the camper shell, and pulls out a tool bag. He then walks towards the camera, carrying a saw and a tool cart. The scene shifts to him standing in front of a small wooden shed with a miter saw set up. He then moves to a brick wall, holding a shovel, and finally shows a smartphone displaying the ZENSURANCE website. The video ends with him standing on a wooden deck, holding a level.