The question 'Self-employed in Canada?' directly addresses the target audience.

The ad opens with a teal background and the text 'Self-employed in Canada?'. It then transitions to show a smartphone displaying the Zensurance website. A finger interacts with the phone screen, navigating through different insurance options like 'Butcher Insurance', 'Yoga Insurance', and 'Maintenance Insurance'. The screen also shows text highlighting benefits and pricing. The ad uses a clean, modern aesthetic with a consistent teal color scheme.