The initial soft blue gradient and the intriguing expression of the woman holding a steering wheel.

The ad opens with a soft blue gradient on the left side of the screen, with a black background on the right. A young woman with braided hair styled in a bun is shown holding a steering wheel, looking off to the side with a thoughtful expression. As the ad progresses, text appears on the right side of the screen, overlaying the black background. The logo for 'U switch' appears at the top, followed by the tagline 'we put U first'. Finally, a button with the text 'Get a car quote' appears.