The text 'Get your tail' is an unusual and attention-grabbing phrase.

The video opens with a light purple background and the Simply Business logo. Text appears, initially reading 'Get your tail', then changing to 'Get your tailored business insurance quote', and finally 'Get your tailored business insurance quote in minutes'. A smartphone appears on the right side of the screen, displaying the Simply Business app interface. A purple graphic element, resembling a swoosh or a hand, animates around the phone. A button with 'Get a quote' appears on the left side of the screen.