The distorted close-up of the woman's face as she drinks.
The ad opens with a close-up, distorted view of a woman's face as she drinks from a glass. The perspective shifts to a wider shot showing the woman sitting in a light-filled room, wearing a blue cardigan and jeans, holding a glass. A young girl in an apron is in the foreground, whisking batter in a bowl. The woman makes faces as she drinks, then laughs. The girl continues to whisk, looking serious. The woman asks what the girl is doing, and the girl replies with a question about what it looks like. The woman asks when they will be ready, and the girl says she's hungry and bored. The woman laughs and says she should do her taxes. The girl retorts that the woman said she could eat something. The woman then complains that she's supposed to make her tax declaration and always do something else. The girl asks, "And you?" The woman says, "You've been stirring for half an hour and making muffins here and there." The girl says, "I'm hungry!" The woman replies, "It's just a phase!" The ad ends with the woman taking a bite of a muffin. The pacing is conversational and humorous.
SIGNAL IDUNA — Alles nur 'ne Phase!
- Brand
- SIGNAL IDUNA
- Landing page
- Domain
- signal-iduna.de
- Language
- DE
- Countries
- DE