The initial text "GOOD DRIVERS SAVE UP TO $1200/YEAR" combined with the visual of falling orange ribbons.
The ad opens with orange ribbons against a light blue background, displaying text about "GOOD DRIVERS SAVE UP TO $1200/YEAR." It transitions to ribbons and then to falling dollar bills on an orange background, with text "WITH SAVINGS." Next, a steering wheel appears on a blue background, followed by text "BETTER DRIVERS BETTER RATES." Stacks of dollar bills are shown, then a smartphone displaying the Root app interface, showing driving scores and savings. The ad concludes with a shot of a cake with a Root logo candle, and finally, a hand holding the smartphone showing the app, with text "Download the app, drive, and save." and "Over 2 million drivers insured."
Root Insurance — Good Drivers Save
- Brand
- Root Insurance
- Landing page
- Domain
- joinroot.com
- Language
- EN
- Countries
- US