The animated RIXO mascot character and the smartphone app interface.

The ad opens with a close-up of a smartphone displaying the RIXO app, which offers car insurance comparison. A cartoon bear character, RIXO's mascot, is prominently featured on the right side of the screen, looking towards the viewer. The app interface shows options for mandatory liability insurance and collision insurance, with a field to enter a license plate number. As the ad progresses, the screen transitions to show a comparison of three different insurance offers with prices and coverage details. Finally, it displays the RIXO.cz logo and tagline, along with icons for other services like life insurance and energy.