A man holding a crying newborn baby.

The ad opens with a man holding a crying newborn baby in a hospital room. Text appears on screen: "EVERYONE". The scene transitions to a woman in a hospital bed, smiling. Text: "EVERY AL HAS SOMETHING TO PROTECT". The ad then shows a man in a workshop working on a wooden boat. Text: "AL ABOARD NEW JERSEY". Another scene shows a man and woman in a kitchen, smiling and embracing. The ad then shows a close-up of the newborn baby. Text: "PROTECT YOUR LIFE'S WORK". The final screens show the logos for "WHO'S YOUR ROCK?" and "Prudential". The pacing is quick, intercutting between different life stages and situations.