The large, animated "-25%" discount on a bright orange circle.

The ad opens with a blue cartoon car driving. A large orange circle appears with text and a large discount percentage. The car is on the left side of the screen, and the orange circle is on the right. The background is bright green. The text in the circle changes, and a button appears. The campaign dates and company name are shown at the bottom. The scene then transitions to the POP Vakuutus logo and a call to action.