A man in wrestling attire with face paint and tattoos exits a small car carrying a folding chair.

The ad opens in a parking lot with a man getting out of a compact car. Another man, dressed as a wrestler with face paint and tattoos, exits the car carrying a folding chair. The wrestler places the chair next to the car and then proceeds to use a shopping cart as a prop, demonstrating a wrestling move. The man in the plaid sweater watches, then walks towards the store. The wrestler then performs a dramatic leap onto the car. The scene transitions to inside a store with the man at a checkout counter. The final scenes show the wrestler in mid-air and then the NJM logo and tagline.