A car completely covered in bubble wrap driving through a crosswalk.

The ad opens with a blue car driving through a crosswalk where two people are walking. Another car, covered in bubble wrap, is stopped next to it. Inside the bubble-wrapped car, a man and a young girl are visible. The perspective shifts to show the occupants of the blue car, a man and a woman. The man looks concerned, while the woman smiles. The bubble-wrapped car is then shown more closely, emphasizing the protective covering. The scene cuts back to the blue car's occupants, then to the bubble-wrapped car's occupants. A young person on a scooter, wearing a helmet, approaches the bubble-wrapped car and touches it. The blue car's occupants react. The ad ends with a shot of the bubble-wrapped car and the blue car side-by-side, with the scooter rider next to the bubble-wrapped car. The final frames show the NJM logo and text.