A car completely covered in bubble wrap is an unusual and attention-grabbing sight.

The ad opens with a wide shot of a suburban street. Two people are crossing a crosswalk. A blue car is stopped at the crosswalk, and behind it, another car is completely covered in bubble wrap. The camera then zooms in on the bubble-wrapped car, showing the texture of the bubble wrap. Inside the bubble-wrapped car, a man with glasses and a mustache is driving, and a young girl is in the passenger seat. The blue car's occupants, a man and a woman, look over at the bubble-wrapped car. A young person on a scooter approaches the bubble-wrapped car. The ad transitions to show the NJM Insurance Group logo and tagline. The final shot is a wide shot similar to the opening, with the NJM logo and legal disclaimers on screen.