The bright pink background and the stylized 'Lemonade' logo.

The ad opens with the word 'Lemonade' written in a script font against a bright pink background. It then transitions to a smartphone screen displaying a chat interface for a 'Renters Claim'. The chat shows a user, Dylan, submitting details about a stolen MacBook Pro and uploading a receipt. The app then shows a progress bar indicating 'Analyzing your data' with checks for 'Scanning document', 'Checking line items', and 'Gathering details'. Finally, an 'APPROVED' screen appears with a checkmark, stating 'We just wired the funds to your account.' The ad then shows a quote screen for renters insurance, detailing coverage options and monthly cost, followed by a screen to customize coverage with toggles for various add-ons like 'Spouse', 'Water backup', and 'Tenant Pet damage'. The price updates as coverage is adjusted. The ad concludes with a final screen showing the Lemonade logo and website address.