The initial animated script of "Lemonade" on a vibrant pink background.

The video opens with the word "Le" in white script on a bright pink background. This quickly expands to reveal the full word "Lemonade" in the same script. The scene then transitions to a smartphone interface displaying the Lemonade app. The app asks "What coverage do you need?" with options for Renters, Homeowners, Car, Pet health, and Term life. The user selects "Renters." A quote is then displayed for $7.20/mo, with details about personal property, personal liability, and loss of use coverage. The user can then customize coverage by adding options like Spouse, Significant Other, Water backup, Tenant water damage, Tenant Pet damage, and Equipment breakdown. The price updates as coverage is added. Finally, the ad shows examples of extra coverage for cameras, bicycles, art, musical instruments, and jewelry, with the price decreasing to $5.00/mo. The ad ends with the Lemonade logo and website address.