A cute beagle puppy chewing on a pink shoe.

The ad opens with a beagle puppy chewing on a pink shoe. The word 'Lemonade' appears in script font over the puppy. The scene transitions to show a phone screen displaying the Lemonade app, where users can customize pet insurance coverage. It then shows a bulldog puppy chewing on a shoe, and the beagle puppy again. Finally, it shows a graphic of two dogs, 'Pinky' and 'Brain', with a '10% OFF' badge.