A cute, crocheted raccoon character pulling a suitcase through an airport.

The ad features a crocheted raccoon character in various travel scenarios. It starts in an airport, then walks through a European-style street, climbs a snowy mountain, dives underwater, cycles through a forest, and finally relaxes on a beach. The scenes transition quickly, highlighting different types of travel and potential risks. The final scenes show the raccoon in a hospital bed, then on a beach with cocktails, implying that insurance covers both unfortunate events and leisure. The logo 'INSUBAY' is present throughout.