A crocheted raccoon character pulling a suitcase through an airport.

The ad opens with a crocheted raccoon character pulling a blue suitcase through an airport. It then transitions to the raccoon walking down a cobblestone street in an old European town, followed by the raccoon on a snowy mountain peak holding a flag, and then scuba diving amongst coral reefs. The raccoon is then shown mountain biking through a forest, appearing injured with a cast and helmet in a hospital-like setting, presenting a business graph, and finally relaxing on a beach with cocktails. The ad ends with the Insubuy logo and tagline.