The large, bold text "Up to 14 weeks FREE" immediately grabs attention.

The ad opens with a teal background and the text "Up to" in white. A cartoon quokka appears, giving a thumbs up. The text "14 weeks FREE" is prominently displayed. The quokka smiles and winks. The HBF logo appears in the bottom right corner. Small text at the bottom provides terms and conditions. The ad transitions to a button that says "Join today".