The text 'We're built on care, and right now that care comes with...' creates intrigue.

The ad opens with a white background and blue text. A stylized blue line graphic appears on the left side of the screen, curving inwards. The text 'We're built on care, and right now that care comes with...' fades in. The background then shifts to a light blue gradient within a rounded rectangle shape, also framed by the blue line graphic. The text '6 weeks free*' appears prominently, followed by 'when you join on combined hospital and extras cover by 31 July.'. The GMHBA logo and 'HEALTH INSURANCE' appear in the bottom right corner. The scene then transitions to a white background with the GMHBA logo and 'HEALTH INSURANCE' at the top. Below this, the text 'Caring since 1934' is displayed, followed by a button that says 'Get quote'. Small print legal disclaimers are visible at the bottom of the screen throughout the ad.