The initial visual of a torn hole revealing a glowing number and then text.

The ad starts with a dark background and a small torn hole revealing a glowing green number '9'. As the video progresses, the torn paper reveals more of the green background and text. The torn paper expands to reveal the headline "Hospital cover from $18* a week." with a small disclaimer text below. A black diagonal banner appears with the text "Health insurance at a ripper price.". The background transitions to a solid light green. The final scene shows the text "easy as frank. health insurance" on the green background.