The initial question 'Did you know?' and the statistic about insurance needs.

The ad opens with the Fidelity Life logo, followed by an abstract graphic. It then transitions to an animated scene of a family having a barbecue in a park. Text appears stating a statistic about adults without insurance. The scene shifts to the family walking past a signpost with various insurance-related terms. Finally, it shows a woman looking at her phone, with a graphic overlay highlighting the benefits of a Fidelity Life product. The ad ends with the Fidelity Life logo and website.