The question 'How much would it cost if our cultural symbols were destroyed?' presented with striking visuals.

The video features a series of cultural symbols, each with a price tag, presented against a bright green background. The symbols include an industrial furnace, a traditional folk costume, a figurine from the Prague astronomical clock, a blue tablecloth with white patterns, a crocodile statue, a wooden beam, a fountain, and a beer barrel. The editing is fast-paced, with each item appearing and disappearing quickly. The brand logo and slogan appear at the end.