A woman inflating like a balloon and floating.

The ad opens with a woman on a laptop, looking at the Confused.com website. Her expression changes to surprise and then she begins to inflate like a balloon. She floats up and out of the room. Meanwhile, a man in another room is on the phone, looking concerned. The woman floats through the house, eventually falling to the floor. The man on the phone reacts with surprise. The ad ends with the Confused.com logo and tagline.