A man transforming into a life-sized inflatable doll and floating into the air.

The ad opens with a man relaxing in a deck chair in a garden. He checks his phone, which displays the Confused.com website. He taps the screen, and the website changes to show 'You've saved'. The man then transforms into a life-sized inflatable doll. He is shown sitting in the deck chair, then suddenly stands up and floats into the air. He then falls to the ground. Another man is seen brushing his teeth inside a house, looking out at the inflatable doll. The ad ends with the inflatable doll lying on the grass, with the Confused.com logo and tagline.