A man smiling at the camera during a funeral.

The ad opens with a somber scene at a funeral, with a speaker at a podium and attendees seated. A man in the foreground turns and smiles at the camera. Text overlays appear with bullet points about guaranteed acceptance and coverage options. The scene then shifts to a group of people in a more casual setting, with the text 'AfterMath' and '(The True Cost of Saying Goodbye)' appearing prominently. The final scene shows a group of people, some looking at a framed photo, and a Colonial Penn logo with a call to action.