The opening question "Qual conselho para alguém viver melhor?" accompanied by the visual of glasses being picked up.

The ad opens with a close-up of a pair of tortoise-shell glasses being picked up. The text "Qual conselho para alguém viver melhor?" appears overlaid. The scene then shifts to a man with a beard and glasses sitting in a chair, looking down thoughtfully. The text "Com o plano de saúde Care Plus, você cuida da saúde mental com apoio 24 horas" appears. A close-up of the man's eye through his glasses is shown. The man then places his phone on a book. The man is then shown standing and looking at his phone in a modern, well-lit living space. The text "Acolhimento com psicólogos on-line 24 h e equipe humanizada." appears. The final scene is a blue screen with the Care Plus logo and tagline.