A man with tattoos asks, 'Here's something most Canadians don't know.'

The video opens with a man speaking directly to the camera, then cuts to a hospital room with a patient in bed, then back to the man. It then shows another patient in a hospital chair, followed by scenes of people walking in nature. The pacing is quick, intercutting between the speaker and illustrative scenes. The final segment shows a mobile interface for comparing insurance rates.