A person stranded in the snow with a broken-down car and a tow truck arriving.

The ad opens with a person standing by a car with its hood up in a snowy environment, looking towards a tow truck. The person waves. The scene transitions to a smiling tow truck driver in a reflective vest, and then to a close-up of a membership card being exchanged. The ad then shows a tow truck loading a car, followed by a black sedan driving past a gas station. Finally, it shows a person at a counter receiving a bag from an employee, with various travel accessories displayed on shelves. The ad concludes with the CAA-Québec logo.