The Bupa logo and the prominent price of '$20 a week'.

The ad opens with a woman and a man in a car, seen through the window. The scene transitions to an interior shot of a hallway with two people walking towards a doorway. Text appears on screen with pricing information. The scene then shifts to a close-up of the woman and man interacting, with the woman using crutches. The ad concludes with a sky background and the Bupa logo, along with text and a call to action.