The large, animated 3D text "Get up to 12 weeks free" grabs attention.

The ad opens with a blue sky and clouds. 3D white text appears, forming the words "Get up to 12 weeks free". The text animates and moves into place. A red circle with text "2 & 6 month waiting periods waived on Extras" appears. The text "when you join directly on eligible products" appears below the large numbers. The Bupa logo appears in a blue square with a heartbeat line. A CANSTAR award graphic appears. Finally, a red button with "Bupa Health Insurance" appears. The ad ends with the Bupa logo and CANSTAR award.