Large 3D numbers '12' appearing in the sky.

The ad opens with a blue sky and clouds, with the Bupa logo in the top right. Large 3D white numbers '12' appear, followed by the words 'weeks free'. The text 'Get up to 12 weeks free when you join directly on eligible products' appears. A red circle with '2 & 6 month waiting periods waived on Extras' appears. The ad then shows the Bupa logo again, a button that says 'Bupa 12 weeks free', and a Canstar award. The ad ends with the Bupa logo and the Canstar award.