The damaged roof and debris at the beginning of the ad.

The ad opens with a high-angle shot looking down at a damaged roof with debris. Two men are looking out of an open window. The scene transitions to show the exterior of a house with a blue tarp covering part of the roof. A worker is seen carrying roofing materials up a ladder. Another man is on a balcony, looking at his phone. The ad then shows a family inside a home, happy and together. The final shot is an aerial view of a neighborhood with the Alfa Insurance logo and tagline.