The exterior shot of the Wren Kitchens store with the prominent branding.

The ad opens with a shot of the Wren Kitchens store exterior. A family enters the store and walks through displays of kitchens and bedrooms. They interact with a touchscreen display to design a kitchen, and then use a VR headset to visualize a kitchen design. The ad shows staff cleaning and arranging kitchen displays, and finally shows a completed kitchen in a home setting. The pacing is upbeat and aspirational.