Arnold Schwarzenegger appears on screen holding power tools.

The ad opens with Arnold Schwarzenegger in a garage/workshop setting, holding two Parkside power drills. He is then shown with a younger man who is flexing his biceps, implying strength. The ad cuts to a man on a motorcycle, followed by Arnold driving a truck. The final scene shows Arnold and a group of people, all holding tools, with the Parkside logo and slogan. The editing is fast-paced, cutting between scenes and characters.